Courses and training

Personal Branding

NETWORK | INFLUENCE | CONVERT

A highly practical short course that will accelerate your personal brand and open up a world of new opportunities. Delivered online and through virtual workshops.

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ACCELERATE YOUR BUSINESS AND CAREER

WITH PERSONAL BRANDING

A course that will empower you to build a strong personal brand that will position you as an expert in your industry.

  • Learn from leading social media experts

Our course instructors are experts in using social media effectively to build a personal brand that needs to deliver the results.

  • Join a community of like-minded business experts 

Learn through participation with other students and share your journey by accessing our vibrant Facebook group.

  • Cutting-edge strategy & tactics with real-world results

No fluff or useless theory. Learn the tactics that deliver immediate results for your personal brand.

WHY YOU NEED TO LEARN

PERSONAL BRANDING

  • Define your personal brand
  • Build your network and credibility
  • Establish yourself as a leader in your industry

LEARN HOW TO:

  1. Set a clear intention for your personal brand
  2. Define a personal brand identity
  3. Create a comprehensive personal brand strategy
  4. Build your social media marketing asset
  5. Leverage your connections and content

Build trust and credibility through the power of personal branding on social media

WHO IS THIS COURSE FOR?

This is suitable for those who want to become an industry leader by enhancing their personal brand.

 


ENTREPRENEURS
Looking to create a unique competitive advantage


INFLUENCERS
Looking to rapidly grow their followers and monetise their social media profiles through collaboration and marketing funnels.

FREELANCERS & CONSULTANTS
Looking to harness the power of social media by integrating their personal brand with their business


MARKETING PROFESSIONALS
Wanting to build their industry network and generate business leads by establishing themselves as an expert

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WHAT YOU WILL LEARN IN PERSONAL BRANDING

MODULE 1:

THE POWER OF PERSONAL BRANDING

Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology

Topic 1: Understanding Branding
Topic 2: Personal Branding and the e-ttraction™ method

MODULE 2:

UNDERSTAND: VALUES AND PERSONALITY

Describe your personality and values, and learn how it fits with your personal brand.

Topic 1: Values
Topic 2: Personality

MODULE 3:

UNDERSTAND: LIFE-STAGE AND RESOURCES

Recognise your life-stage and resources, and how they align with your personality and values.

Topic 1: Life-stage
Topic 2: Resources

MODULE 4:

BUILD: SOCIAL MEDIA

Identify the different social media channels and what might work for your brand.

Topic 1: Setting the Stage
Topic 2: Social Media Channels

MODULE 5:

BUILD: LINKEDIN

The importance of LinkedIn for your personal branding and how to set up your profile.

Topic 1: Pictures and Headlines
Topic 2: Contact, URL, Summary and Rich Media
Topic 3: Roles, Projects, Education and Recommendations
Topic 4: Endorsements, Publications and Subscriptions

MODULE 6:

BUILD: WEBSITE AND SEO

Recognise the importance of a website in your marketing strategy and how to boost your SEO.

Topic 1: Websites
Topic 2: Search Engine Optimisation (SEO)

MODULE 7:

LEVERAGE: CONNECTIONS AND CONTENT

Recognise different tools to find more connections and generate high quality content.

Topic 1: Connections
Topic 2: Content

MODULE 8:

LEVERAGE: PITCH AND CLOSE

Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal

Topic 1: Pitching
Topic 2: Closing

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